Five Tips to Help You Efficiently Market Your New CAS.

1. Make it easy for prospective students to find the information they need about your new application process.

Provide clear instructions on your website, in addition to the information you provide on the GradCAS application portal, that describes the application process and any unique requirements you may have.

Update your “Apply Now” links with the correct GradCAS address ( and emphasize that the process has changed. Here is a sample message: 

“[SCHOOL NAME] is participating in the GradCAS Centralized Application Service (GradCAS) in the (ENTER YEAR) application cycle. Applicants applying to our master’s-level program will apply online using the GradCAS application beginning on (ENTER DATE). To learn more about the application experience, visit the GradCAS Applicant Help Center.

2. Spare no detail.

Beyond describing the application process and your unique requirements, share information on your website that will proactively answer questions that your prospective students have. For instance, you might want to do all of the following:

GradCAS Transcript Processing Center
P.O. Box 9217
Watertown, MA 02471

  • Emphasize your transcript requirements for admission into your program(s).

3. Make your expectations clear.

  • If you require a second institutional application and fee, provide the appropriate information and links.
  • If you require that applicants have official transcripts sent to GradCAS or if you'll take unofficial transcripts, state it clearly.
  • If you require students to provide GRE or other test scores, encourage students to submit scores after they create a GradCAS application account.
    • Provide students with the GradCAS specific GRE code if applicable.
  • If you list each of your delivery options for your programs in the “Add Program” tab, include a note on your website advising applicants not to choose multiple delivery options, so they can avoid additional designations fees.
  • Outline program-specific documents students are required to provide through the GradCAS application, such as personal essays/statements, etc.

4. Leverage WebAdMIT to engage prospective student.

You can send customized and personalized emails to a single student or groups of students through WebAdMIT. Use this tool to encourage In Progress students to submit their applications.

Double-check that your applicant nurture campaigns provide students with GradCAS specific information:

  • GradCAS application link
  • GradCAS customer service contacts
  • GradCAS transcript processing center address and requirements
  • Application deadlines
  • GradCAS coupon code information, if applicable
  • Tips on how to successfully progress through the application

5. Ensure your applicant feeder organizations, agencies and institutions are aware.

If you have various partners that serve as feeders to your programs, be sure they're aware of your transition to GradCAS. Your partners may include:

  • Community colleges
  • Military academies
  • Non-profit organizations
  • Regional, national or international recruitment agencies
  • Undergraduate institutions